Rhode Island Launches Campaign to Prevent Opioid Addiction
The Governor’s Overdose Prevention and Intervention Task Force announced today a local launch of a multi-channel, public prevention and education campaign called The Truth About Opioids. Using research partially conducted in Rhode Island, and created by Truth Initiative®, the campaign launched nationally last week, in partnership with the Office of National Drug Control Policy and the Ad Council. The comprehensive campaign aims to prevent and reduce misuse of opioids among youth and young adults. The first wave of ads, which feature true stories of young Americans with opioid use disorder, will begin running in Rhode Island through an extensive, state-specific media buy later this month.
The ads can be viewed at:
Amy’s story
https://www.youtube.com/watch?
Chris’s story
https://www.youtube.com/watch?
Kyle’s story
https://www.youtube.com/watch?
Joe’s story
https://www.youtube.com/watch?
The campaign was developed using a data-driven approach with extensive formative research to inform the message development. The research included extensive national surveys and focus groups among youth, including research in Rhode Island to bring a local perspective to the campaign.
Rhode Island has a 24-7 Hope and Recovery Hotline to get people connected to treatment and recovery resources. By calling 401-942-STOP, Rhode Islanders can talk to a licensed counselor in English or Spanish. No insurance is required. More information about treatment and recovery, as well as overdose data, is available at www.preventoverdoseri.org